What does an SEO business mean?

An SEO business is a company that specializes in Search Engine Optimization (SEO) —the practice of improving a website's visibility and ranking on search engines like Google, Bing, or Yahoo. The goal of SEO is to ensure that when people search for certain keywords or phrases online, your website appears as high as possible in the search engine results pages (SERPs), ideally on the first page. SEO businesses offer various services to help websites rank better, such as: Keyword Research : Finding the best keywords (search terms) that people are using to search for products or services related to the business. These keywords are used strategically throughout the website to improve visibility. On-Page SEO : Optimizing individual pages of the website to make them more search engine-friendly. This includes optimizing title tags, meta descriptions, headings, images, and content for relevant keywords. Off-Page SEO : Building the website’s authority by earning backlinks from other reputa...